Problem: Old logo was too basic Solution: Make it more vibrant and include the word "Square" into the logo with shapes Immediately when I started this project I knew what I wanted to do with this logo. I wanted to make a grocery basket like logo and make it a square shape in honor of Market "Square". I also wanted to change the font to a cursive/fancy style as this grocery store is a high end store. I actually went to check out this store in real life. It was pretty high end but very neighborhood marketed. It caters to the people that live around that area.
